Having hesiated for so long, 2012 will be the year when hotels finally adopt social media as a mainstream customer communications tool. In this article for the Hotel Yearbook 2012, I discuss how I see the sector evolving. You can download it here.
(Parts of this article were also syndicated by Hospitality Finance & Technology Professionals on HFTP Connect http://blog.hftp.org/social-media-in-2012-the-dawn-of-a-new-age/)
In this video excerpt recorded at the IESE Business School Conference on Refining Boundaries in Hospitality, I discuss how hospitality organisations can more effectively use social media to reach out and engage with their customers. Watch the video here.
Essec, in cooperation with HVS Executive Search, ran a round table on social media in the hotel sector on February 7 at the Hilton Arc de Triomphe Paris. The panel was moderated by Chris Mumford, Managing Director of HVS Executive Search London, and featured Geoffray Maugin, VP Marketing of Accor’s Luxury Brands, RJ Friedlander, CEO of ReviewPro, Jacques Dubois, COO of Rezidor Hotel Group, Iain Ainsworth, Founder & Managing Director of White Line Hotels as well as myself, Peter O’Connor, Professor at ESSEC Business School Paris.
The panel was professionally recorded and can be seen on YouTube.
Click here to see part one (13 mins) and part two (13 mins).
